One blue-sky day in the Spring of 2010, while riding his bike on the beach path in Biloxi, Mississippi, Gene Peters could vision a region obese with bicyclists of every age and kind. Like other auto-dependent destinations in America, becoming a bicycle-friendly community on the Gulf Coast is no small task. Educating others to accept road diets, traffic calming and roads striped for safe bicycle passage takes time. Change happens when the demand is great, so this region needs fat quantities of bicyclists now! With these thoughts, on that sunny day bike ride, ecoGeno Bicycle Shop becomes more than a vision.